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8. juillet 2020

Digital order fairs: an efficient instrument for the sports retail sector of the future

Seven times a year, SPORT 2000 holds order fairs that see hundreds of dealers, suppliers, and partners converge on SPORT 2000 GmbH’s head office. This successful order model has been a regular part of the sports retail association’s activities for many years. This year, however, the 6,000 m2 exhibition area in Mainhausen remained empty. The […]

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31. mars 2020

More than just advertising: Influencers commissioned by SPORT 2000 Deutschland

https://www.youtube.com/watch?v=QoIrQj3THuk Major crises put peoples’ everyday lives to the test and often usher in lasting changes. In many countries, the circumstances surrounding the coronavirus have led to dramatic declines in social contact. One result of this is a sharp rise in internet use around the world. So while the current crisis has indeed shackled the […]

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24. janvier 2020

Sports Business Trade Fairs: from Trade- to Networking Platforms

2,800 exhibitors and 80,000 visitors. The ISPO Munich is known as the world’s largest trade fair for sports business. Although experts were still predicting the demise of trade fairs a few years ago, their consistent visitor numbers paint a different picture. Margit Gosau, CEO of SPORT 2000 International and SPORT 2000 GmbH is convinced that […]

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31. octobre 2019

Livret Sport – successful interactive customer loyalty program in sports retail

Vous êtes actuellement en train de consulter le contenu d’un espace réservé de Vimeo. Pour accéder au contenu réel, cliquez sur le bouton ci-dessous. Veuillez noter que ce faisant, des données seront partagées avec des providers tiers. Plus d’informations Débloquer le contenu Accepter le service requis et débloquer le contenu Customer loyalty programs are firmly […]

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14. octobre 2019

ABSOLUTE Run – Specialization at the highest level

Specialization – an essential element for the future of brick and mortar sports retail. Simply selling goods has served its purpose. Customers demand a shopping experience to which they can identify. The ABSOLUTE concept from SPORT 2000 International is a holistic solution for the specialist retailers of the future.  With the ABSOLUTE Run Store in […]

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29. août 2019

Plus size: Sport knows no dress size

The beauty ideal of women is changing – slowly but surely. In glossy magazines, social media channels, such as Instagram, as well as in ads, clichés and stereotypes of ideal women’s bodies are being done away with. Until recently, the fitness industry remained relatively unaffected by this. The image is anchored too firmly in our […]

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