Digital order fairs: an efficient instrument for the sports retail sector of the future
Seven times a year, SPORT 2000 holds order fairs that see hundreds of dealers, suppliers, and partners converge on SPORT 2000 GmbH’s head office. This successful order model has been a regular part of the sports retail association’s activities for many years. This year, however, the 6,000 m2 exhibition area in Mainhausen remained empty. The […]
Made in Europe: Production Coming Back
For decades it was the norm for fashion retailers and even sports specialists to produce in Asia, not only to keep costs low either, but also because European businesses had little interest in sewing. So we see labels reading Made in China, Bangladesh, or Vietnam. There has been a trend in recent years with an […]
More than just advertising: Influencers commissioned by SPORT 2000 Deutschland
https://www.youtube.com/watch?v=QoIrQj3THuk Major crises put peoples’ everyday lives to the test and often usher in lasting changes. In many countries, the circumstances surrounding the coronavirus have led to dramatic declines in social contact. One result of this is a sharp rise in internet use around the world. So while the current crisis has indeed shackled the […]
Brick-and-mortar Sports Retail has a Future: Interview with Margit Gosau
The market environment of sports retail is just as dynamic as sport itself. New developments and trends demand sports retailers to play an active role in shaping this environment. In this Interview Margit Gosau, CEO of SPORT 2000 International, strongly believes in the future of brick-and-mortar retail and offers insights into new concepts and ways […]
Sports Business Trade Fairs: from Trade- to Networking Platforms
2,800 exhibitors and 80,000 visitors. The ISPO Munich is known as the world’s largest trade fair for sports business. Although experts were still predicting the demise of trade fairs a few years ago, their consistent visitor numbers paint a different picture. Margit Gosau, CEO of SPORT 2000 International and SPORT 2000 GmbH is convinced that […]
Women in sports retail: Female Retailers at SPORT 2000 Lead the Way
Commerce is female – at least when looking at the sales floor, where women are often responsible for customer service. However, if you take a look at the management levels of some retailbranches, this picture changes: sports retail, in particular, is clearly male-dominated. Marion Dockal-Kurz and Eldrid Sode, two determined women at SPORT 2000 who […]
How the Fitness Trends of 2020 will influence sports retail
Fitness is booming. New forms of fitness are constantly pushing the market – inspiring both, men and women. Fitness has been established as an independent product range for quite some time now, and sales are distributed evenly throughout the seasons. However, the rapid arrival of new fitness trends keeps sports retailers on the move. Niko […]
Livret Sport – successful interactive customer loyalty program in sports retail
Vous êtes actuellement en train de consulter le contenu d’un espace réservé de Vimeo. Pour accéder au contenu réel, cliquez sur le bouton ci-dessous. Veuillez noter que ce faisant, des données seront partagées avec des providers tiers. Plus d’informations Débloquer le contenu Accepter le service requis et débloquer le contenu Customer loyalty programs are firmly […]
ABSOLUTE Run – Specialization at the highest level
Specialization – an essential element for the future of brick and mortar sports retail. Simply selling goods has served its purpose. Customers demand a shopping experience to which they can identify. The ABSOLUTE concept from SPORT 2000 International is a holistic solution for the specialist retailers of the future. With the ABSOLUTE Run Store in […]
Plus size: Sport knows no dress size
The beauty ideal of women is changing – slowly but surely. In glossy magazines, social media channels, such as Instagram, as well as in ads, clichés and stereotypes of ideal women’s bodies are being done away with. Until recently, the fitness industry remained relatively unaffected by this. The image is anchored too firmly in our […]