Blog

International sports retail is increasingly being divided into specialist and multi-category stores. As a forward-looking retail service organisation, SPORT 2000 International is positioning itself in this transformative environment with a new banner and branding strategy. Margit Gosau, CEO of SPORT 2000 International and SPORT 2000 GmbH, talks in an interview about the background and how […]

SPORT 2000 International collects, adjusts and analyses data from its member countries and partners to make sound corporate decisions. The FEDAS product classification key delivers essential indicators in the form of product classification keys. In the blog post, Erika Schuh, business analyst at SPORT 2000 International, discusses why a sports item without digital data – […]

SPORT 2000 International relies on strong partnerships: critical success factors are a well-positioned corporate structure, brand awareness and speciality retail orientation. The strategic partnership with the Pentland Group is a perfect example. This opens up new opportunities and strengthens both brands. Dieter Schott, Commercial Director at SPORT 2000 International, explains what makes the co-operation with […]

SPORT 2000 now has a brand that replaces all previous exclusive brands – WITEBLAZE. The 360° approach consisting of textile, equipment and footwear is characterised by a multifunctional brand approach and timeless design without compromising on performance. A brand full of potential for dealers, producers and consumers. Verena Isabel Schledorn, Senior Category Manager for Outdoor […]

Two years ago, SPORT 2000 International launched the specialised retail format ABSOLUTE. The market has shown that hyper-specialisation leaves room for growth. SPORT 2000’s international concept allows retailers to dramatically increase their visibility and guarantees closer cooperation at eye-level with network and suppliers alike. This enables independent sports retailers to focus still more intensively on […]

SPORT 2000 has been part of the climate network for SMEs since 2020. Together with representatives from a wide range of industries, we’re working on a single objective: to reduce CO2 emissions by 50,000 tonnes by the end of April 2023 by raising awareness and making optimisations in energy and resource consumption in our own […]

During this year’s winter-sports season, retailers and sport fans alike are having to demonstrate huge amounts of patience and flexibility. Across Europe, the rules on winter sports keep changing from one minute to the next, as do opportunities to practise these sports. What hasn’t changed, though, is the excitement we feel as we look forward […]

The mountain of data accumulated by companies – also known as “big data” – is becoming ever larger and more opaque. And across all sectors, the task of evaluating these data is becoming increasingly important. If the facts and figures collected fall into the right hands, they can be used to conduct detailed analyses of […]

The task of purchasing goods in the sports retail sector is challenging both strategically and from an operational viewpoint. Winter sports, in particular, pose purchasers with new challenges every season due to their dependence on weather and snow conditions – even in « normal » years when there is no pandemic. One person who is more acutely […]

The branch of sports retail offers exciting future prospects for young people who are enthusiastic about the world of sports. The new generation of retailers, Andreas Strobl (24) from Austria and SPORT 2000 Store Manager Matthieu Peron (33) from France, seized this opportunity and are still burning for their professional careers today. With SPORT 2000 […]