Blog

E-commerce is no longer an add-on in sports retail – it has become indispensable for reaching customers effectively and comprehensively. It promotes innovation, drives competition and opens up new market opportunities. Nikolay Tzonov, Managing Director of SPORT 2000 Bulgaria and responsible for the international digital lead, explains in the blog post how e-commerce not only […]

The mountain of data accumulated by companies – also known as “big data” – is becoming ever larger and more opaque. And across all sectors, the task of evaluating these data is becoming increasingly important. If the facts and figures collected fall into the right hands, they can be used to conduct detailed analyses of […]