Blog

The outbreak of the global pandemic contributed to an increased health awareness among people. Keeping yourself fit through exercise and sport is growing in importance. This trend is set to continue in the coming years especially in the ever-growing 55+ generation – also known as “best agers”. Companies – not least those in the sports […]

During this year’s winter-sports season, retailers and sport fans alike are having to demonstrate huge amounts of patience and flexibility. Across Europe, the rules on winter sports keep changing from one minute to the next, as do opportunities to practise these sports. What hasn’t changed, though, is the excitement we feel as we look forward […]

The branch of sports retail offers exciting future prospects for young people who are enthusiastic about the world of sports. The new generation of retailers, Andreas Strobl (24) from Austria and SPORT 2000 Store Manager Matthieu Peron (33) from France, seized this opportunity and are still burning for their professional careers today. With SPORT 2000 […]

2020 completely changed the rules of retail. The crisis due to the coronavirus presented the retail of all branches with numerous new challenges. Especially the heavily brick and mortar driven sports industry. Policies disrupted the status-quo and retailers found themselves facing a storm they had never anticipated, with mounting stocks, shortage of delivery and payment […]

Partnerships with influencers are now an integral part of countless brands’ marketing mix. Ten years ago, SPORT 2000 Bulgaria (Sport Depot) first started collaborating with carefully selected opinion leaders. These were mostly athletes at first. But today, the Bulgarian sports retailers’ organization works with a wide array of influencers, from fitness trainers and travel enthusiasts […]

Seven times a year, SPORT 2000 holds order fairs that see hundreds of dealers, suppliers, and partners converge on SPORT 2000 GmbH’s head office. This successful order model has been a regular part of the sports retail association’s activities for many years. This year, however, the 6,000 m2 exhibition area in Mainhausen remained empty. The […]

For decades it was the norm for fashion retailers and even sports specialists to produce in Asia, not only to keep costs low either, but also because European businesses had little interest in sewing. So we see labels reading Made in China, Bangladesh, or Vietnam. There has been a trend in recent years with an […]

https://www.youtube.com/watch?v=QoIrQj3THuk Major crises put peoples’ everyday lives to the test and often usher in lasting changes. In many countries, the circumstances surrounding the coronavirus have led to dramatic declines in social contact. One result of this is a sharp rise in internet use around the world. So while the current crisis has indeed shackled the […]

The market environment of sports retail is just as dynamic as sport itself. New developments and trends demand sports retailers to play an active role in shaping this environment. In this Interview Margit Gosau, CEO of SPORT 2000 International, strongly believes in the future of brick-and-mortar retail and offers insights into new concepts and ways […]

Fitness is booming. New forms of fitness are constantly pushing the market – inspiring both, men and women. Fitness has been established as an independent product range for quite some time now, and sales are distributed evenly throughout the seasons. However, the rapid arrival of new fitness trends keeps sports retailers on the move. Niko […]