Blog

Ski tours and snowshoe hikes are just as popular as classic cross-country skiing. One person with an eye for international winter sports trends is Bernhard Leichtfried, International Category Manager for Winter Sports at SPORT 2000 International. In this blog article, he offers insights into current developments in the industry and talks about the importance of […]

Sports activities are more popular than ever. This is reflected in the strong increase in demand in the outdoor segment. Multi-purpose products are not just especially in demand and practical, they also positively impact ecological footprints. One sports brand that consistently delivers innovative products for outdoor sports fans and is a pioneer in sustainability is […]

People throughout Europe have been exercising more in their living rooms and offices in the past few months. Playgrounds, parks and hotel rooms have also been repurposed as gyms. The market for home workouts is continuing to grow, changing what people need from sports products. There has never been a greater opportunity for sports retailers […]

Movement not only has a positive effect on children’s health, it also has a long-term impact on physical, intellectual and psychological development. In an ever more digitalised world, it is especially important to motivate children and young people to engage in sport, as physical movement is often greatly neglected. André Navratil, Category Manager at SPORT […]

Team sports have a permanent place in our society. There are more than 100,000 team sports clubs in Germany and Austria alone. Athletes having the correct and, above all, same gear plays a particularly important role. SPORT 2000 has a range of top international brands, such as hummel and PUMA, equipping clubs with the highest […]

Trends such as health, mobility and connectivity have become particularly important in sports retail over the past year, influencing customers’ individual buying behaviour. Bernhard Leichtfried, Purchasing Manager of SPORT 2000 Austria and Category Manager for Winter Sports at SPORT 2000 International, has delved into the topic of megatrends in sports retail. In our interview, he […]

Women have not featured prominently in sport for all that long. It is only since the 1970s that they have gradually come to conquer a wide variety of sports. Today, women have gained recognition in many sports, but there is still a lot of catching up to do, especially in the sports retail segment. Sports […]

Two years ago, SPORT 2000 International launched the specialised retail format ABSOLUTE. The market has shown that hyper-specialisation leaves room for growth. SPORT 2000’s international concept allows retailers to dramatically increase their visibility and guarantees closer cooperation at eye-level with network and suppliers alike. This enables independent sports retailers to focus still more intensively on […]

The outbreak of the global pandemic contributed to an increased health awareness among people. Keeping yourself fit through exercise and sport is growing in importance. This trend is set to continue in the coming years especially in the ever-growing 55+ generation – also known as “best agers”. Companies – not least those in the sports […]

During this year’s winter-sports season, retailers and sport fans alike are having to demonstrate huge amounts of patience and flexibility. Across Europe, the rules on winter sports keep changing from one minute to the next, as do opportunities to practise these sports. What hasn’t changed, though, is the excitement we feel as we look forward […]