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12. septembre 2024

How sporting events move the world: a booster for the sports industry?

Sporting events move the sports industry worldwide. Host countries, sports stores, brands and sports clubs are hoping for increased profits, more attention and greater enthusiasm for numerous sports. Major events in particular, such as European Championships, World Cups or the Olympic Games, receive international coverage and public attention. Alexander Löbe, Managing Director of ABSOLUTE TEAMSPORT, […]

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5. août 2024

A thirst for adventure and sustainability: how green is the outdoor sector?

Sustainability often comes with complex challenges – but it’s here to stay. Katja Mendel, Retail Format Manager of the Outdoor division at SPORT 2000 GmbH, explains why sustainability is far more than just a buzzword. In the interview, she offers insights into why sustainability is of key importance to the outdoor sector and explains how […]

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21. novembre 2023

The bicycle market: supply chains and global developments require strong networks

National and international bike associations are important points of contact in the cycling scene, which is becoming larger and more demanding worldwide. Industry connections are indispensable in light of the complex challenges in the bicycle market. High-tech products, calls for transparency and sustainability, the issue of global supply chains, and the ups and downs of […]

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17. avril 2023

New SPORT 2000 Multi-Category-Retail concept takes sports retail in Mauritius to a new level

Consistent implementation of the SPORT 2000 multi-category retail concept successfully raises sports retailing in Mauritius to a new level. The first SPORT 2000 store in Mauritius offers an impressive shopping experience for sports enthusiasts and emerging new markets for the industry. The SPORT 2000 flagship store at Tribeca Mall has been a must-visit destination for […]

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27. mai 2022

“Welcome home”: SPORT 2000 International launches emotional marketing campaign and introduces the new global slogan: “Home of Experts”

As part of its new campaign, SPORT 2000 will be presenting a uniform brand identity in all SPORT 2000 countries for the first time in its history. The goal is to emotionalize the brand and achieve a sustained increase in brand awareness. Margit Gosau, CEO of SPORT 2000 International and SPORT 2000 GmbH, and Mike […]

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13. janvier 2022

Individual sports are all the rage in winter

Ski tours and snowshoe hikes are just as popular as classic cross-country skiing. One person with an eye for international winter sports trends is Bernhard Leichtfried, International Category Manager for Winter Sports at SPORT 2000 International. In this blog article, he offers insights into current developments in the industry and talks about the importance of […]

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19. novembre 2021

There is no way around sustainability

Sports activities are more popular than ever. This is reflected in the strong increase in demand in the outdoor segment. Multi-purpose products are not just especially in demand and practical, they also positively impact ecological footprints. One sports brand that consistently delivers innovative products for outdoor sports fans and is a pioneer in sustainability is […]

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