Blog

Sustainability often comes with complex challenges – but it’s here to stay. Katja Mendel, Retail Format Manager of the Outdoor division at SPORT 2000 GmbH, explains why sustainability is far more than just a buzzword. In the interview, she offers insights into why sustainability is of key importance to the outdoor sector and explains how […]

SPORT 2000 International collects, adjusts and analyses data from its member countries and partners to make sound corporate decisions. The FEDAS product classification key delivers essential indicators in the form of product classification keys. In the blog post, Erika Schuh, business analyst at SPORT 2000 International, discusses why a sports item without digital data – […]

SPORT 2000 International relies on strong partnerships: critical success factors are a well-positioned corporate structure, brand awareness and speciality retail orientation. The strategic partnership with the Pentland Group is a perfect example. This opens up new opportunities and strengthens both brands. Dieter Schott, Commercial Director at SPORT 2000 International, explains what makes the co-operation with […]

E-sport, professional and competitive gaming, is much more than just a trend – so much so that it is shaping the future of sports retail. We interview Tobias Koser, Project Manager Marketing at SPORT 2000 International and André Navratil, Senior Category Manager Training/Lifestyle at SPORT 2000 International about the relevance of e-sports for sports retailers. […]

With the performance-oriented brand WITEBLAZE, SPORT 2000 will introduce a new, innovative brand concept to replace all previous brands of SPORT 2000. The diverse assortment has been available for sale in SPORT 2000 stores since the 2023 summer season, and impresses retailers and end consumers in equal measure. To start off the 2023/24 winter season, […]

National and international bike associations are important points of contact in the cycling scene, which is becoming larger and more demanding worldwide. Industry connections are indispensable in light of the complex challenges in the bicycle market. High-tech products, calls for transparency and sustainability, the issue of global supply chains, and the ups and downs of […]

With their often small, family-run enterprises, a strong team spirit and a good work-life balance, sports retail shops offer attractive job prospects for Gen Z. Even though the sports industry is trending, it is up to the companies to win over young people for their jobs. In our conversation with Conventa CEO Sigrid Wies, we […]

Sport excites, connects and inspires people, making a valuable contribution to a more sustainable future. SPORT 2000 International sees a direct link here to the sports retail trade and is taking responsibility with the aim of being part of a global transformation. We spoke to Véronique Dell, Project Manager at SPORT 2000 International. Our conversation […]

With its « Center of Excellence » approach, SPORT 2000 is pursuing a strategy of close international cooperation between selected areas of expertise. The newly introduced « Sportstyle » category bundles the retail association’s know-how across countries for the growing market of sneakers and streetwear.    « In each of our countries, there is an individual focus on certain categories. […]

Specialist running stores are looking to digital measurement and analytical tools for support with running analyses as the ideal complement to personal consultations. A complete professional running analysis package benefits everyone – consumers, retailers and industry stakeholders – as Christoph Görner, Running Retail Manager at SPORT 2000 GmbH is well aware. “Specialist stores were already […]