Female empowerment: Transformative impulses for the sports retail industry
The international sports industry is facing the opportunity to redefine itself: the need for more women in leadership and decision-making positions is becoming increasingly clear. Female perspectives will not only make the industry more inclusive, but also more sustainable. Emmanuelle Bahuaud, CEO of SPORT 2000 Group France, is actively promoting the visibility and opportunities of […]
How sports retailers can win women’s hearts
Women have not featured prominently in sport for all that long. It is only since the 1970s that they have gradually come to conquer a wide variety of sports. Today, women have gained recognition in many sports, but there is still a lot of catching up to do, especially in the sports retail segment. Sports […]