Blog

Buy less, buy better: the sustainable trend that is sweeping across fashion, technology and food consumption has now reached sports retail as well. SPORT 2000 is responding to this change in thinking within society by introducing a new brand: WITEBLAZE. From the 2023 summer season onwards, WITEBLAZE will replace all previous SPORT 2000 own brands […]

As part of its new campaign, SPORT 2000 will be presenting a uniform brand identity in all SPORT 2000 countries for the first time in its history. The goal is to emotionalize the brand and achieve a sustained increase in brand awareness. Margit Gosau, CEO of SPORT 2000 International and SPORT 2000 GmbH, and Mike […]

Running shoes with thick, padded soles, known as cushioned running shoes, are the current must-have for runners. Alongside traditional running, trail running is also starting to trend. Misael Mester, partner and concept manager of SPORT 2000 GmbH’s Running division, covers the current trends in the running sector in this blog article.  Running has been a […]

With the new MEGA STORE, the largest SPORT 2000 store opens in Sofia and impresses with a new retail concept. The store concept features a modern interior and an extensive range of products and brands, offering sports enthusiasts a unique shopping experience over 3,000 square metres. In this interview, Ivo Todorov, SPORT 2000’s Head of […]

Ski tours and snowshoe hikes are just as popular as classic cross-country skiing. One person with an eye for international winter sports trends is Bernhard Leichtfried, International Category Manager for Winter Sports at SPORT 2000 International. In this blog article, he offers insights into current developments in the industry and talks about the importance of […]

Sports activities are more popular than ever. This is reflected in the strong increase in demand in the outdoor segment. Multi-purpose products are not just especially in demand and practical, they also positively impact ecological footprints. One sports brand that consistently delivers innovative products for outdoor sports fans and is a pioneer in sustainability is […]

People throughout Europe have been exercising more in their living rooms and offices in the past few months. Playgrounds, parks and hotel rooms have also been repurposed as gyms. The market for home workouts is continuing to grow, changing what people need from sports products. There has never been a greater opportunity for sports retailers […]

Movement not only has a positive effect on children’s health, it also has a long-term impact on physical, intellectual and psychological development. In an ever more digitalised world, it is especially important to motivate children and young people to engage in sport, as physical movement is often greatly neglected. André Navratil, Category Manager at SPORT […]

Team sports have a permanent place in our society. There are more than 100,000 team sports clubs in Germany and Austria alone. Athletes having the correct and, above all, same gear plays a particularly important role. SPORT 2000 has a range of top international brands, such as hummel and PUMA, equipping clubs with the highest […]

Trends such as health, mobility and connectivity have become particularly important in sports retail over the past year, influencing customers’ individual buying behaviour. Bernhard Leichtfried, Purchasing Manager of SPORT 2000 Austria and Category Manager for Winter Sports at SPORT 2000 International, has delved into the topic of megatrends in sports retail. In our interview, he […]