Blog

E-sport, professional and competitive gaming, is much more than just a trend – so much so that it is shaping the future of sports retail. We interview Tobias Koser, Project Manager Marketing at SPORT 2000 International and André Navratil, Senior Category Manager Training/Lifestyle at SPORT 2000 International about the relevance of e-sports for sports retailers. […]

Sport excites, connects and inspires people, making a valuable contribution to a more sustainable future. SPORT 2000 International sees a direct link here to the sports retail trade and is taking responsibility with the aim of being part of a global transformation. We spoke to Véronique Dell, Project Manager at SPORT 2000 International. Our conversation […]

With its “Center of Excellence” approach, SPORT 2000 is pursuing a strategy of close international cooperation between selected areas of expertise. The newly introduced “Sportstyle” category bundles the retail association’s know-how across countries for the growing market of sneakers and streetwear.    “In each of our countries, there is an individual focus on certain categories. […]

Buy less, buy better: the sustainable trend that is sweeping across fashion, technology and food consumption has now reached sports retail as well. SPORT 2000 is responding to this change in thinking within society by introducing a new brand: WITEBLAZE. From the 2023 summer season onwards, WITEBLAZE will replace all previous SPORT 2000 own brands […]

Women have not featured prominently in sport for all that long. It is only since the 1970s that they have gradually come to conquer a wide variety of sports. Today, women have gained recognition in many sports, but there is still a lot of catching up to do, especially in the sports retail segment. Sports […]

Two years ago, SPORT 2000 International launched the specialised retail format ABSOLUTE. The market has shown that hyper-specialisation leaves room for growth. SPORT 2000’s international concept allows retailers to dramatically increase their visibility and guarantees closer cooperation at eye-level with network and suppliers alike. This enables independent sports retailers to focus still more intensively on […]

SPORT 2000 has been part of the climate network for SMEs since 2020. Together with representatives from a wide range of industries, we’re working on a single objective: to reduce CO2 emissions by 50,000 tonnes by the end of April 2023 by raising awareness and making optimisations in energy and resource consumption in our own […]

For five days, the focus of the first digital ISPO was set on the challenges posed by COVID-19 and their effects on sports retail. In addition to new developments such as the greater importance of sports in almost every age and demographic group, the megatrends in the industry continue to include sustainability, digitalisation, and sports […]