Blog

E-commerce is no longer an add-on in sports retail – it has become indispensable for reaching customers effectively and comprehensively. It promotes innovation, drives competition and opens up new market opportunities. Nikolay Tzonov, Managing Director of SPORT 2000 Bulgaria and responsible for the international digital lead, explains in the blog post how e-commerce not only […]

Padel is far more than just a trend: it is a sport that inspires people of all ages, promotes a sense of community and has already established itself as a lifestyle in many countries. The growing enthusiasm worldwide shows that padel is and will remain an integral part of the sports landscape. In this blog […]

With their often small, family-run enterprises, a strong team spirit and a good work-life balance, sports retail shops offer attractive job prospects for Gen Z. Even though the sports industry is trending, it is up to the companies to win over young people for their jobs. In our conversation with Conventa CEO Sigrid Wies, we […]

With its “Center of Excellence” approach, SPORT 2000 is pursuing a strategy of close international cooperation between selected areas of expertise. The newly introduced “Sportstyle” category bundles the retail association’s know-how across countries for the growing market of sneakers and streetwear.    “In each of our countries, there is an individual focus on certain categories. […]

Specialist running stores are looking to digital measurement and analytical tools for support with running analyses as the ideal complement to personal consultations. A complete professional running analysis package benefits everyone – consumers, retailers and industry stakeholders – as Christoph Görner, Running Retail Manager at SPORT 2000 GmbH is well aware. “Specialist stores were already […]

Children learning to swim safely and adults keeping fit in the water: this is the ambition swimwear supplier BECO has for its cooperation with associations and European sports retailers. BECO area sales manager Kirsten Schweighöfer addresses the central questions in this blog post: safety aspects that are relevant when swimming, demands customers make on equipment […]

SPORT 2000 now has a brand that replaces all previous exclusive brands – WITEBLAZE. The 360° approach consisting of textile, equipment and footwear is characterised by a multifunctional brand approach and timeless design without compromising on performance. A brand full of potential for dealers, producers and consumers. Verena Isabel Schledorn, Senior Category Manager for Outdoor […]

Consistent implementation of the SPORT 2000 multi-category retail concept successfully raises sports retailing in Mauritius to a new level. The first SPORT 2000 store in Mauritius offers an impressive shopping experience for sports enthusiasts and emerging new markets for the industry. The SPORT 2000 flagship store at Tribeca Mall has been a must-visit destination for […]

With the launch of Ski Experts by SPORT 2000 Germany, the international buying group is continuing its successful push for specialisation. Consolidated expertise in the specialised stores is a win-win-win situation, especially for customers, retailers and the sporting goods industry. Bernhard Leichtfried, international category manager for winter sports, and Marvin Krieter, international marketing manager for […]

Performance, functionality and sustainability: athletes are not willing to give up any of these qualities. Renewable natural materials fulfil these high demands, making them very much in vogue at the moment. Peter Krause, Creative Director and Product Development Apparel at SPORT 2000 International, is an expert in natural materials. He talks in our interview about […]