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19. March 2025

WITEBLAZE: Exclusivity as a success factor for SPORT 2000 retailers

In a highly competitive market, it is crucial to stand out clearly – and this is exactly where WITEBLAZE comes in. As an exclusive brand for SPORT 2000 retailers, WITEBLAZE impresses with a well-thought-out range and attractive margins. In the blog post, Markus Xyländer, Brand Project Manager and Verena Isabel Schledorn, Head of Product Management, […]

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18. March 2025

Multi-Category-Retailer Store Concept (MCR) format set new standards in European sports retailing

With the “Home of Experts” Multi-Category-Retailer Store Concept (MCR) format, SPORT 2000 Group International is setting new standards in sports retail. It combines the versatility of a generalist with the expertise of a specialist and offers customers a unique shopping experience. The targeted product range and brand profiling as well as the community approach clearly […]

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20. January 2025

Shopping experience 2.0: Symbiosis of stationary retail and e-commerce

E-commerce is no longer an add-on in sports retail – it has become indispensable for reaching customers effectively and comprehensively. It promotes innovation, drives competition and opens up new market opportunities. Nikolay Tzonov, Managing Director of SPORT 2000 Bulgaria and responsible for the international digital lead, explains in the blog post how e-commerce not only […]

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18. December 2024

Test, order, network: Snowtestival sets new standards for the winter sports trade

An event that sets new standards in the winter sports industry: The Snowtestival combines product tests on the slopes with ordering opportunities and exciting workshops from leading brands such as BOA. Retailers experience the latest technologies and innovations at first hand, can translate their findings directly into ordering decisions and benefit from an efficient overall […]

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5. December 2024

Female empowerment: Transformative impulses for the sports retail industry

The international sports industry is facing the opportunity to redefine itself: the need for more women in leadership and decision-making positions is becoming increasingly clear. Female perspectives will not only make the industry more inclusive, but also more sustainable. Emmanuelle Bahuaud, CEO of SPORT 2000 Group France, is actively promoting the visibility and opportunities of […]

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6. November 2024

SPORT 2000: New banner and branding strategy for the retail of tomorrow

International sports retail is increasingly being divided into specialist and multi-category stores. As a forward-looking retail service organisation, SPORT 2000 International is positioning itself in this transformative environment with a new banner and branding strategy. Margit Gosau, CEO of SPORT 2000 International and SPORT 2000 GmbH, talks in an interview about the background and how […]

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28. February 2024

SPORT 2000 & Pentland Group: Growing together

SPORT 2000 International relies on strong partnerships: critical success factors are a well-positioned corporate structure, brand awareness and speciality retail orientation. The strategic partnership with the Pentland Group is a perfect example. This opens up new opportunities and strengthens both brands. Dieter Schott, Commercial Director at SPORT 2000 International, explains what makes the co-operation with […]

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23. May 2023

WITEBLAZE: from the idea to the SPORT 2000 stores

SPORT 2000 now has a brand that replaces all previous exclusive brands – WITEBLAZE. The 360° approach consisting of textile, equipment and footwear is characterised by a multifunctional brand approach and timeless design without compromising on performance. A brand full of potential for dealers, producers and consumers. Verena Isabel Schledorn, Senior Category Manager for Outdoor […]

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4. May 2021

ABSOLUTE: 2 years of specialisation at the highest level

Two years ago, SPORT 2000 International launched the specialised retail format ABSOLUTE. The market has shown that hyper-specialisation leaves room for growth. SPORT 2000’s international concept allows retailers to dramatically increase their visibility and guarantees closer cooperation at eye-level with network and suppliers alike. This enables independent sports retailers to focus still more intensively on […]

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