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16. October 2025

Lending, trust, responsibility: sustainability as a strength of specialist retailers

Sustainability is not a topic for the future in sports retail, but has long since arrived. Many retailers have been focusing on high-quality, durable products, repair services and rental models for years. But while sustainable services are well established, pressure is growing at the same time: new legal requirements, increasing demands for transparency. We spoke […]

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5. August 2024

A thirst for adventure and sustainability: how green is the outdoor sector?

Sustainability often comes with complex challenges – but it’s here to stay. Katja Mendel, Retail Format Manager of the Outdoor division at SPORT 2000 GmbH, explains why sustainability is far more than just a buzzword. In the interview, she offers insights into why sustainability is of key importance to the outdoor sector and explains how […]

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11. July 2022

SPORT 2000 creates new brand WITEBLAZE

Buy less, buy better: the sustainable trend that is sweeping across fashion, technology and food consumption has now reached sports retail as well. SPORT 2000 is responding to this change in thinking within society by introducing a new brand: WITEBLAZE. From the 2023 summer season onwards, WITEBLAZE will replace all previous SPORT 2000 own brands […]

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