Shopping experience 2.0: Symbiosis of stationary retail and e-commerce
E-commerce is no longer an add-on in sports retail – it has become indispensable for reaching customers effectively and comprehensively. It promotes innovation, drives competition and opens up new market opportunities. Nikolay Tzonov, Managing Director of SPORT 2000 Bulgaria and responsible for the international digital lead, explains in the blog post how e-commerce not only […]
Data is a gamechanger for the sports retail industry
SPORT 2000 International collects, adjusts and analyses data from its member countries and partners to make sound corporate decisions. The FEDAS product classification key delivers essential indicators in the form of product classification keys. In the blog post, Erika Schuh, business analyst at SPORT 2000 International, discusses why a sports item without digital data – […]
Looking to the future with Data Management
The mountain of data accumulated by companies – also known as “big data” – is becoming ever larger and more opaque. And across all sectors, the task of evaluating these data is becoming increasingly important. If the facts and figures collected fall into the right hands, they can be used to conduct detailed analyses of […]