Blog

People throughout Europe have been exercising more in their living rooms and offices in the past few months. Playgrounds, parks and hotel rooms have also been repurposed as gyms. The market for home workouts is continuing to grow, changing what people need from sports products. There has never been a greater opportunity for sports retailers […]

Movement not only has a positive effect on children’s health, it also has a long-term impact on physical, intellectual and psychological development. In an ever more digitalised world, it is especially important to motivate children and young people to engage in sport, as physical movement is often greatly neglected. André Navratil, Category Manager at SPORT […]

Team sports have a permanent place in our society. There are more than 100,000 team sports clubs in Germany and Austria alone. Athletes having the correct and, above all, same gear plays a particularly important role. SPORT 2000 has a range of top international brands, such as hummel and PUMA, equipping clubs with the highest […]

Trends such as health, mobility and connectivity have become particularly important in sports retail over the past year, influencing customers’ individual buying behaviour. Bernhard Leichtfried, Purchasing Manager of SPORT 2000 Austria and Category Manager for Winter Sports at SPORT 2000 International, has delved into the topic of megatrends in sports retail. In our interview, he […]

Women have not featured prominently in sport for all that long. It is only since the 1970s that they have gradually come to conquer a wide variety of sports. Today, women have gained recognition in many sports, but there is still a lot of catching up to do, especially in the sports retail segment. Sports […]

Two years ago, SPORT 2000 International launched the specialised retail format ABSOLUTE. The market has shown that hyper-specialisation leaves room for growth. SPORT 2000’s international concept allows retailers to dramatically increase their visibility and guarantees closer cooperation at eye-level with network and suppliers alike. This enables independent sports retailers to focus still more intensively on […]

The outbreak of the global pandemic contributed to an increased health awareness among people. Keeping yourself fit through exercise and sport is growing in importance. This trend is set to continue in the coming years especially in the ever-growing 55+ generation – also known as “best agers”. Companies – not least those in the sports […]

During this year’s winter-sports season, retailers and sport fans alike are having to demonstrate huge amounts of patience and flexibility. Across Europe, the rules on winter sports keep changing from one minute to the next, as do opportunities to practise these sports. What hasn’t changed, though, is the excitement we feel as we look forward […]

The task of purchasing goods in the sports retail sector is challenging both strategically and from an operational viewpoint. Winter sports, in particular, pose purchasers with new challenges every season due to their dependence on weather and snow conditions – even in “normal” years when there is no pandemic. One person who is more acutely […]

The branch of sports retail offers exciting future prospects for young people who are enthusiastic about the world of sports. The new generation of retailers, Andreas Strobl (24) from Austria and SPORT 2000 Store Manager Matthieu Peron (33) from France, seized this opportunity and are still burning for their professional careers today. With SPORT 2000 […]