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19. March 2025

WITEBLAZE: Exclusivity as a success factor for SPORT 2000 retailers

In a highly competitive market, it is crucial to stand out clearly – and this is exactly where WITEBLAZE comes in. As an exclusive brand for SPORT 2000 retailers, WITEBLAZE impresses with a well-thought-out range and attractive margins. In the blog post, Markus Xyländer, Brand Project Manager and Verena Isabel Schledorn, Head of Product Management, […]

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18. March 2025

Multi-Category-Retailer Store Concept (MCR) format set new standards in European sports retailing

With the “Home of Experts” Multi-Category-Retailer Store Concept (MCR) format, SPORT 2000 Group International is setting new standards in sports retail. It combines the versatility of a generalist with the expertise of a specialist and offers customers a unique shopping experience. The targeted product range and brand profiling as well as the community approach clearly […]

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20. January 2025

Shopping experience 2.0: Symbiosis of stationary retail and e-commerce

E-commerce is no longer an add-on in sports retail – it has become indispensable for reaching customers effectively and comprehensively. It promotes innovation, drives competition and opens up new market opportunities. Nikolay Tzonov, Managing Director of SPORT 2000 Bulgaria and responsible for the international digital lead, explains in the blog post how e-commerce not only […]

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6. November 2024

SPORT 2000: New banner and branding strategy for the retail of tomorrow

International sports retail is increasingly being divided into specialist and multi-category stores. As a forward-looking retail service organisation, SPORT 2000 International is positioning itself in this transformative environment with a new banner and branding strategy. Margit Gosau, CEO of SPORT 2000 International and SPORT 2000 GmbH, talks in an interview about the background and how […]

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14. June 2024

Data is a gamechanger for the sports retail industry

SPORT 2000 International collects, adjusts and analyses data from its member countries and partners to make sound corporate decisions. The FEDAS product classification key delivers essential indicators in the form of product classification keys. In the blog post, Erika Schuh, business analyst at SPORT 2000 International, discusses why a sports item without digital data – […]

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