SPORT 2000: New banner and branding strategy for the retail of tomorrow
International sports retail is increasingly being divided into specialist and multi-category stores. As a forward-looking retail service organisation, SPORT 2000 International is positioning itself in this transformative environment with a new banner and branding strategy. Margit Gosau, CEO of SPORT 2000 International and SPORT 2000 GmbH, talks in an interview about the background and how […]
Data is a gamechanger for the sports retail industry
SPORT 2000 International collects, adjusts and analyses data from its member countries and partners to make sound corporate decisions. The FEDAS product classification key delivers essential indicators in the form of product classification keys. In the blog post, Erika Schuh, business analyst at SPORT 2000 International, discusses why a sports item without digital data – […]
Generation Z and the sports retail industry: it’s a match
With their often small, family-run enterprises, a strong team spirit and a good work-life balance, sports retail shops offer attractive job prospects for Gen Z. Even though the sports industry is trending, it is up to the companies to win over young people for their jobs. In our conversation with Conventa CEO Sigrid Wies, we […]
Looking to the future with Data Management
The mountain of data accumulated by companies – also known as “big data” – is becoming ever larger and more opaque. And across all sectors, the task of evaluating these data is becoming increasingly important. If the facts and figures collected fall into the right hands, they can be used to conduct detailed analyses of […]
