In a highly competitive market, it is crucial to stand out clearly – and this is exactly where WITEBLAZE comes in. As an exclusive brand for SPORT 2000 retailers, WITEBLAZE impresses with a well-thought-out range and attractive margins. In the blog post, Markus Xyländer, Brand Project Manager and Verena Isabel Schledorn, Head of Product Management, share how close partnership and customised solutions make WITEBLAZE a success for retailers.
Developed exclusively for SPORT 2000 retailers, WITEBLAZE offers a way to clearly differentiate themselves from the competition. “With WITEBLAZE, we enable our retailers to differentiate through exclusivity and attractive products,” emphasises Markus Xyländer, Brand Project Manager WITEBLAZE. The brand combines the highest product quality with a clear, modern design language and thus strengthens the position of retailers as a competent point of contact for sports enthusiasts.
Partnership-based brand development for retailers
One of WITEBLAZE’s success factors is its close cooperation with SPORT 2000 retailers. “We are actively involving more retailers in the development of new collections. This allows us to realise the needs of the market, e.g. in terms of pricing, in an even more targeted manner,” says Verena Isabel Schledorn, Head of Product Management at WITEBLAZE. This close cooperation not only strengthens the diversity of the product range, but also the partnership between WITEBLAZE and SPORT 2000 retailers – a clear win-win situation for both sides. In this respect, the WITEBLAZE team attaches great importance to making well thought-out decisions that are in line with the brand philosophy rather than following every short-term trend.
Capsule collections for specific market requirements
The WITEBLAZE team also takes into account the different requirements of the European markets. “Products that work in Germany don’t necessarily have to be equally successful in Bulgaria. That’s why we analyse the specific needs of the different markets. Where it makes economic sense and is feasible, we develop customised capsule collections for individual countries,” adds Schledorn. This strategy enables a precise focus on regional specialities and at the same time increases brand success.
WITEBLAZE focus packages: Easy access for retailers
Focus packages ensure a quick and easy start for retailers. “The packages are compact, well thought-out and clearly organised. They contain essentials that every retailer needs: relevant products, customised POS materials and comprehensive marketing support,” explains Xyländer. Retailers also benefit from attractive special conditions and straightforward ordering via the user-friendly order portal. “Many SPORT 2000 retailers can equip almost their entire shop with WITEBLAZE products. Our exclusive brand is the perfect addition to the existing range in every experience area,” says Schledorn.
Direct sales for maximum margins
Another decisive advantage lies in direct development and distribution, which does not require intermediaries. “Our affiliated retailers benefit from extremely attractive purchasing and sales margins, which are made possible by direct sales. This means they can not only sell competitively, but also buy profitably,” says Xyländer. For the retailers, this means maximised profits at low costs – a clear economic added value.
Seamless supply thanks to NOS range
WITEBLAZE also has a comprehensive “Never Out of Stock” (NOS) range. “Especially in the textile and equipment sector, we automatically restock, which ensures a seamless supply. And without retailers having to constantly worry about reordering,” says the Brand Project Manager. This service saves valuable time and allows retailers to concentrate fully on their core business.
Exclusivity and profitability with WITEBLAZE
With a clear, timeless design, WITEBLAZE sets itself apart from established brands and perfectly complements the range. The brand offers SPORT 2000 retailers a strong combination of exclusivity, profitability, efficiency and customised solutions united in one concept. “The barriers to entry are low, but the chances of success are promising. WITEBLAZE offers everything retailers need to be successful,” Schledorn and Xyländer agree.
Markus Xyländer – Brand Project Manager WITEBLAZE at SPORT 2000 International
Verena Isabel Schledorn – Head of Product Management WITEBLAZE at SPORT 2000 International
Picture Credits: Thomas Kettner / SPORT 2000 International GmbH
